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We actively support our portfolio companies through assistance
with corporate strategy, sales and marketing, business development,
staffing and financing. We also leverage our network of contacts and
portfolio companies to cross-fertilize ideas, create business
relationships and find high quality managers.
A particular area of focus for BEV is working with our
companies to develop effective commercialization strategies.
Building or refining a commercialization strategy involves the
complete sales and marketing spectrum, from defining the target
market and value proposition to marketing that value proposition,
building a sales strategy, and ensuring you have the right people in
place to execute on that sales strategy. Our expertise in
commercialization has been honed through our collective 30
years of operating experience in marketing and sales roles and an
additional 30 years of strategy consulting experience.
In order
to devote an appropriate amount of attention to each of our
portfolio companies, we carefully limit the number of investments on
which each BEV professional works. Additionally, three BEV
professionals work on every transaction, so we can bring multiple
viewpoints and perspectives to help assess and drive a
business. |